Join MCF and the ComMotion Network for this special presentation!
In May 2025, the Duluth Superior Area Community Foundation unveiled its new name: Boreal Waters Community Foundation. It was a shift rooted in regional identity, organizational evolution, and, most importantly, community. Over the course of a year, the Community Foundation reimagined everything: name, look, website, and messaging. The result? A brand that honors a 40+ year legacy while boldly stepping into what’s next.
Join Carly Viegut, Boreal Waters’ communications lead, for a behind-the-scenes look at how her team brought it all together. This session will explore how to:
- Ground a rebrand in community voice and purpose
- Balance heritage and evolution in messaging
- Engage your full team throughout the process
- Navigate lessons learned along the way
Whether you’re in the thick of a rebrand or just daydreaming about a refresh, this session is packed with takeaways for foundation communicators, marketers, and brand stewards. Come for the strategy, stay for discussion, and leave with ideas (and reassurance) you can use.
This is an MCF members-only briefing. Log-in details will be provided in your confirmation email. If you have questions about this meeting, please contact Jill Chi at [email protected].
Need help registering for an event? MCF's Registration FAQ page provides answers to all questions related to event registration.
MCF connects members through peer and issue networks. Learn more by visiting the peer and issue networks area of our website.
Whether you are a current member or a prospective member, Cary Walski, MCF's Member Engagement Manager, is looking forward to connecting with you.